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Advertising Principles

These principles are not intended to serve as legal advice and adherence to these principles does not necessarily constitute legal compliance. Advertisers are responsible for ensuring that their ads comply with all applicable laws and regulations.

  • Ads must not contain false, misleading, fraudulent claims or content.

  • All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad. Ads may not contain audio or flash animation that plays automatically . Ads may not position products or services in a sexually suggestive manner. Ads may not contain content that exploits political agendas for commercial use. Additionally, ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.

  • Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service. Additionally, ads may not suggest false relevancy to generic offers.

  • Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user's personal characteristics within the following categories:

    • race or ethnic origin;
    • religion or philosophical belief;
    • age;
    • sexual orientation or sexual life;
    • gender identity;
    • disability or medical condition (including physical or mental health);
    • financial status or information;
    • membership in a trade union; and
    • criminal record

  • Ads must lead to a functioning landing page that does not interfere with a user's ability to navigate away from the page.

  • Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes.

  • Advertisers must ensure that their ads comply with all applicable laws, regulations and principles. All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties.

  • Ads may not promote the sale or use of adult products or services, including but not limited to toys, videos, publications, live shows, or sexual enhancement products. Ads for family planning are prohibited by the site.

  • Ads for alcoholic drinks are prohibited by the site.

  • Ads for adult friend finders or dating sites with a sexual emphasis are not permitted. Ads for other online dating services must adhere to the dating targeting requirements and the name of the product or service must be included in the ad text or image.

  • Ads may not promote or facilitate the sale or consumption of illegal or recreational drugs, tobacco products, or drug or tobacco paraphernalia.

  • Ads for gambling and lotteries are prohibited by the site.

  • Ads for Pharmaceuticals and Supplements are prohibited by the site.

  • Ads for dietary and herbal supplements are prohibited by the site.

  • Ads may not contain or link directly or indirectly to a site that contains spyware/malware downloads or any software that results in an unexpected, deceptive or unfair user experience, including but not limited to software which:

    • i. "sneaks" onto a user's system;
    • performs activities hidden to the user;
    • may alter, harm, disable or replace any hardware or software installed on a user's computer without express permission from the user;
    • is bundled as a hidden component of other software whether free or for an additional fee;
    • automatically downloads without Texcomplex’s express prior approval;
    • presents download dialog boxes without a user's action; or
    • may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right.

  • Ads may not promote a business model or practice that is deemed by Texcomplex in its sole discretion to be unacceptable or contrary to Texcomplex 's overall advertising philosophy or to any applicable law, including but not limited to multi-level marketing schemes, or advertisements for scams.

  • Ads may not promote the sale or use of weapons, ammunition, or explosives.

  • Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our community standards, are prohibited and may be removed. In all cases, Texcomplex reserves the right in its sole discretion to determine whether particular content is in violation of our community standards.

  • Ads may not constitute, facilitate or promote illegal activity.

  • Ads may not insult, attack, harass, bully, threaten, demean or impersonate others.

  • Ads may not contain "hate speech," whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.

  • Ads that are targeted to minors may not promote products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate.

  • Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

  • Ads may not be shocking, sensational or disrespectful, or portray excessive violence.

  • Ads may not imply a Texcomplex endorsement or partnership of any kind.

  • Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

  • Ads presented to approval ,ads already approved may not be withdrawn.

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. Refunds of such rejected ads will be made within 90 days to the accounts advised by our clients who want to give the ad. These principles are subject to change at any time.
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